Narrative analysis of documentary films by Kanat Beisekeyev as an example of new media publicism

The article is devoted to the topic of search for ethnic identity Kazakhs in journalism new media on example works Kazakhstani independent director Kanat Beisekeyev. purpose study determine methods disclosure this through narrative analysis. research YouTube platform as a broadcasting documentaries, since object was published personal channel This an use analysis documentary film media, which represents scientific value work. author reveals director's stylistic devices, thanks theme revealed more effectively. In terms practical significance, defines one way comprehend socially important topics journalism. results showed positive nature collaboration between official and based platform. popularity video hosting, has turned into social recent years, will grow every year, therefore it worth paying attention high-quality, educational content YouTube. terms, makes proposal consider possibility developing intercultural interethnic communication creation documentaries. main message Beisekeyev's films about development Kazakh language preservation culture. Keywords:  YouTube, documentary, narrative, publicism, media.